Serums are highly concentrated products with a host of active ingredients designed to address specific skin concerns, such as dryness, dullness, wrinkles, and lack of firmness.

Unlike moisturizers, facial serums have a light texture and absorb quickly into the skin. This makes them ideal for applying before moisturizer, to help increase its effectiveness.

Serums are an important addition to any skincare routine. It's important to choose a serum that's right for your skin type and use it regularly to achieve the best results.